Evaluation Activity 3 - What kind of media institution might distribute your media product and why?

We chose Rogue Pictures to produce our film. This is because Rogue Pictures do fairly low budget films and also specialise in horror films. This was therefore perfect for our film. They have done such films as Shaun of the Dead, Seed of Chucky, the Strangers and Doomsday.The role of the company is to produce the film to the highest quality possible. Their parent company is Universal. Rogue Pictures use Universal to distribute their films. This is because they are a multi-million pound company that have the power to do a large advertising campaign. This would enable us to distribute our film worldwide.

Using Rogue means that there is already an established audience base. this will help us in terms of getting a large audience base. People that have watched Rogue Pictures productions are likely to watch any new films they produce. This therefore be a good start for our film as we would be guaranteed to have an audience.

The money for this film would probably have come from private investors. I would want them to be British in order to maintain the British theme to this film. However Universal would be needed to distribute the film worldwide to maximise revenue.

Our film would be distributed in a similar way to Slumdog Millionaire. They slowly released the film in England and India first then gradually, as revenue increased went world wide. They didn't spend too much money at the start, but gradually increased. This the way in which we would distribute our film. We don't want to spend to much on advertising as we wouldn't have the funds available.